email   Phone 020 7733 6860  mobile07752 058982


Dr Helen Zarod


I have worked in the UK and abroad for over 25 years as a freelance trainer, consultant, coach, mentor, mediator, facilitator, researcher, writer, conference and event speaker. I have held management, development and liaison posts. My doctorate examined the psychological nature of prejudice and discrimination. I am an Executive and Personal Performance Coach, Cognitive Hypnotherapist, NLP practitioner, Transactional Analysis trainer, teacher and ITEC massage therapist. I specialise in two areas of work: Interpersonal Skills and Diversity Issues.

I am a Senior Associate at JSB, who were 2014 winners of the Queen’s Awards for Enterprise: International Trade, and Senior Development officer at Skills4Stem        

Clients include:        

Ove Arup Engineers & Associates Skills4Stem
Building Design Partnership Penoyre & Prasad LLP
Cambridge City Council Royal Ballet
Cambridgeshire County Council Royal College of Surgeons
City Lit., University of London Royal Institute of British Architects
Comic Relief Sir Alexander Gibb & Partners
Mid-Suffolk District Council St Albans City Council
Goldsmiths’ College St George’s Hospital, London
Metropolitan Police University of Glamorgan
QBE Insurance Company Voluntary Service Overseas
Mouchel Morley College, London
Hamilton\Brown Architects Woodstock School UP India
Zaha Hadid Architects The NSPCC

Interpersonal Skills:

Coaching: Corporate and Executive; Personal Performance The Exceptional Administrator,
levels 1 & 2 
Appraisal Constructive Feedback
Stress Management Time Management
Dealing with Challenging Behaviour Making Meetings Work
Resolving Conflict  Motivation
Management Training Registered Managers’ Award
Leadership Skills ILM levels 3 & 5
Assertion Skills Team Building
Coping with / Managing Change Presentation Skills
Life Skills / The Balancing Act Recruitment
Evaluating Effectiveness of Training Remote Management
Negotiation Skills Using Emotional Intelligence
Neuro Linguistic Programming Transactional Analysis


Legislation and how it works 
Women in Management
Formulating and implementing a Diversity policy
Harassment & Bullying – writing and implementing policies and practice
Recruitment – advertising, selection criteria, the interview (includes video), how Diversity law affects recruitment, monitoring & review
Appraisal systems – writing, implementing and training
Challenging Prejudice, Discrimination and language assertively

Project Examples:

Ove Arup, engineering multinational 1987 –  

  • Actively contributed to the development of the competency-based Appraisal scheme.  
  • Sole Arup Appraisal UK trainer for 10 years
  • Trained other trainers as they came on board
  • Set up with HR training manager the appraisal process in New York, Los Angeles, San Francisco and Hong Kong
  • Ran 2 email performance monitoring exercises for over 200 staff
  • Delivered assessment review interviewing 50 appraisers and 80 appraisees world-wide 
  • Researched, wrote and delivered for the Arup Board Gender in Arup, 8,000 words in 2005. Conducted 200 interviews within Arup. Actions to come from report include: a women’s network has been set up, all recommended flexible working practices are in place, there is a Diversity Advisory Committee & Diversity Champions in every region, Diversity global & regional strategy proportional representative of women for promotions (number of female Directors has doubled), a Personal Impact course is now in place. 
  • In 2013, wrote a Gender Organisation Review (UK), which is being developed and implemented in 2014. Areas covered include: the business case for Diversity, changing training  needs, retention policies, flexible working practices, pooling good practice through case studies, setting accountable targets and monitoring procedures
  • Sole Arup trainer to become involved in the Career Review programme. Ran workshops in the UK and Hong Kong
  • Wrote, developed and delivered Arup’s most popular course ever, Personal Effectiveness: the intertwined circle of assertion, time & stress management skills, 12 times a year since 1990, with great feedback:  “This course changed my life”; “I feel so empowered”

Insurance sector 2013 –

Have run over 400 Diversity workshops for the managers of various  multinationals. Content has included the business case for Diversity, facilitating the progress of women, flexible working practices, anti-bias training, the impact of language, dealing with harassment & bullying issues

Training Organisations 1987 -

Have delivered a wide range of training courses for:

Skills with People
JSB Training & Development – UK and Europe
WWP Training Ltd
Quality & Equality
QBE Insurance Company
Skills4Stem – UK and Asia

Private, Public and Voluntary sectors  1995 -

Worked as a motivational coach with senior/junior execs, non-managerial and admin staff to enable them to deal with a wide range of issues such as loss of confidence, coping with conflict, making difficult decisions, performance issues, organisational change, leadership,  managing & retaining their clients, project management issues, coping with dysfunctional stress, managing time constraints, dealing with harassment and bullying cases, planning retirement and work crossroad issues such as redundancy, returning from maternity/paternity leave, a career break or illness.

Local Authorities 1992 - 

Have acted as consultant and trainer designing and implementing Diversity training programmes for many Councils, e.g. Cambridge City Council, St Albans City Council, Three Bridges District Council, Mid-Suffolk District Council. Delivered a wide ranging number of courses for Cambridgeshire County Council over the last 25 years.

Woodstock International School, Uttar Pradesh, India, 2002

Wrote, implemented and trained staff to deliver competency-based Appraisal system for 80 staff which remains in place


Time Management in Management Training for Psychiatrists
“Alternative Ways of Dealing with Pain” for the Migraine Society
Stress Management techniques CD
Women’s Studies courses for City Lit., London
TV programme for NSPCC on Assertion; appeared in Dealing with Cancer


Committed to empowering learning, creative, resilient, and resourceful.
People-focused, I have many skills to offer prospective clients.


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